Search Engine Optimization (SEO) is important for all websites, especially e-commerce sites. But the sad truth is that many business owners think that sales would automatically come in after building an online store. Without a good SEO ranking, you’ll probably get little to zero traffic from search engines — and that’s where most of your potential buyers are.
Failing to invest in SEO or using poor SEO techniques, may be the primary cause of an online store’s downfall. Even paid online advertisements aren’t as good as free, organic traffic. Always remember that good SEO rankings would most likely equate to good sales. With over 200 factors that affect search engine rankings, it’s a process that could take months — or years without professional help — just to land a good page ranking.
If you want to get ahead of the competition and increase your online revenue, an SEO-friendly PrestaShop site should be one of your priorities.
Here are tips that can help your website rank #1 on the search engine results page:
1. Craft Your Own Unique Product Descriptions
Manufacturers often provide their own detailed product descriptions but this doesn’t mean you should just copy and paste them to your product pages. The reason is that Google doesn’t like duplicate content and will penalize sites that have similar content elsewhere. Make sure to reduce redundant and duplicate content on your website to avoid being penalized by Google.
2. Add Product Reviews on Your Product Pages
Product reviews are great for e-commerce sites. These help persuade online shoppers to buy products, helping you boost your sales. Aside from this benefit, product reviews also help increase SEO rankings. Google rewards websites with valuable and unique content such as product reviews from actual customers.
3. Add Social Sharing Buttons on Your Product Pages
When users share your products on social media, you’ll get a boost in traffic, engagement, and authority. This can also benefit your search rankings in the long run. Adding social sharing buttons for Facebook, Twitter, Google+, and such will not only benefit SEO but will raise brand awareness as well.
4. Upload SEO-Friendly Product Images
Images are essential to the success of any ecommerce site. Without high-quality and optimized images, most online shoppers would hesitate to buy from your online store. Make sure to upload high-quality images, optimizing them for site speed, and add keywords to each image’s ALT tags.
5. Regularly Fix Page Errors and Bad Links
Bad outbound links and page errors are bad for SEO. Since e-commerce sites can quickly increase its web pages, these are common issues that online stores often face. Using tools such as Google Webmaster Tools and Screaming Frog can help you fix page errors and bad links regularly.
6. Take Advantage of Internal Linking
Internal linking is great for SEO since Google loves it when sites are easy to navigate — the fewer the clicks, the better. Never bury your product pages, make sure that users can get to your product pages only a link away from your home page. You’ll also be promoting a good user experience by doing this.
7. Make Your Site Mobile-Friendly
With the increasing number of searches done on mobile, Google keeps reminding us of the importance of mobile-friendliness to search engine rankings. A mobile-friendly site means that Google would rank you higher than sites that aren’t mobile-friendly. It may require a few or many adjustments but the rewards are worth it.
8. Create a Content Strategy for Your Blog
Blogging is a great way to rank your web pages on search engines. Providing unique, informative, and valuable content is what search engines are looking for. Creating a content strategy will help you create unique, high-quality, and evergreen content for your target audience. Just make sure that each topic would be related to what you’re selling.
Ranking #1 on Search Engines Takes Time, Effort, and Expertise
We understand how hard it is to build an SEO-friendly site, without proper knowledge it can really be a pain in the neck. It takes years of study and practice just to get it right. If you want an easier, quicker way to boost your page rankings, you need a team of professionals to build your site’s rankings.
With years of experience, we’ve helped a lot of business owners like you rank high on search engines like Google. You may want to check out our affordable SEO packages to see which one would help your site the most.
