The question is a little tough and creates a bad feeling for expert SEO agencies. Most specialized SEO companies charge a huge sum from a customer for creating links, and in the end, they just buy the blog posts from various bloggers after paying a little amount which is against the Google search guidelines. They do technical SEO or internal linking, which is good and needed for every website. Our question is only regarding acquiring backlinks by making payments.
Search engine optimization is a process that has a reputation for being unethical. SEO is fairly new and has only been gaining attention and interest for the last few years. However, some of the feedback about SEO has been negative, and this has stuck in the minds of many. When business owners hear a few negative things about something new, their guard goes up and immediately becomes suspicious. This is a natural reaction and, unfortunately, is how many now view search engine optimization.
It is true that there are some involved in unethical search engine optimization. Some use black hat SEO methods and aim to manipulate the search engines and their clients. They make promises of amazing results in a short amount of time and then use inappropriate methods to enable them to produce any sort of result.
The problem with this approach is that the search engines and those operating ethically in search look out for the use of black hat SEO methods. Those found to be using them are then penalized with low rankings, and some are even banned from the search results altogether. The outcome can be disastrous. Black hat SEO does not help businesses improve their performance or results in search engines.
There is also another type of inappropriate SEO service offered by some individuals. Some companies are working on SEO strategies that demand large sums of money from clients and then do very little for them. They bombard those they are supposedly working for with jargon to make SEO as confusing as possible, so they do not realize progress is not being made. Finding out you are working with a company of this kind can be devastating because time and money are wasted and reputations damaged.
SEO experts do not deny that there are some SEO businesses offering services like this, but they do urge others not to judge all white hat SEO businesses, and so many of these services are also available at affordable prices.
Yes, not all of those involved in SEO are indeed running a scam. There is a huge list of SEO agencies in the UK and all over the world that run a highly ethical and respectable SEO company and can make a real difference to the future of your company.
